Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
WeiterlesenThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
WeiterlesenAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
WeiterlesenPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
WeiterlesenShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
WeiterlesenExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
WeiterlesenAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
WeiterlesenSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
WeiterlesenPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
WeiterlesenThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
WeiterlesenICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
WeiterlesenThis book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
WeiterlesenProvides a wide range of paradigmatic and theoretical substantive research articles in management research.
WeiterlesenThe book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
WeiterlesenAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
WeiterlesenHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
WeiterlesenThis book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
WeiterlesenArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
WeiterlesenCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
WeiterlesenBefore AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
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